MRR allows the buyer (or the person who acquires the rights) to not only resell the course but also to resell the resell rights to others. In other words, if you purchase a course with MRR, you can sell the course to someone else, and that person can, in turn, sell the course and the rights to others.
This type of right can be especially lucrative because it creates an opportunity for an ongoing stream of income. Once you buy the course with MRR, you can keep earning from it by reselling the course and its reselling rights.
Why Offer MRR?: It’s a great way to bundle your add-ons of your own digital products, or use in a funnel system at the end to increase the overall sell. If you’re targeting other entrepreneurs, the idea of them being able to learn how to grow their business AND make a money reselling this course they loved, it’s a WIN WIN!
Master Resell Rights provide a pathway for individuals to monetize content by reselling not just the content itself but also the rights to resell, creating potential cascades of revenue.